Kinetic Typography

My first attempt at kinetic typography, featuring Tobuscus.

Exercise 2: Appropriate Typography

Appropriate fonts are able to sucessfully express the meaning behind a logo or a word. Below are some examples of appropriate typography that can be integrated into various businesses.

Perpetua Regular
Clear, formal font that respects past family members and pets.

Garamond Regular
Professional serif that will be clear and formal in long documents.

Lucida Fax Regular
Both an adult and child friendly font that is pleasing to the eye, unlike Comic Sans.

Zapfino Four Regular
Gone are the days of the overused Lucida Calligraphy Italics. Zapfino creates a look that is unique and traditional.

Harlow Solid Italic
A modern font, a metaphor for neon lights. This line of trendy clothing will have you wishing you were sober more often on Friday nights.

Franklin Gothic Book Regular
Clean, gothic grotesque (sans-serif) font that is bright and clear on any shop front. Suggests "no frill" products.

Typograph Pro SemiBold
Looking for a café close in the city with a friendly atmosphere? Look no further!

Eurostile LT Std Medium
It's fast, it's modern, it'll get you anywhere!

Segoe UI  Regular
Photographers should use a clean, crisp, neutral font that doesn't draw attention away from their works.

Rockwell Regular
Very straight edged, mechanical font that allows people to associate it with bicycle frames.

Parchment Regular
Try and guess what this business does!

Exercise 1: Font Analysis

I have chosen to analyse the fonts Garamond and Haettenschweiler.

(Garamond 72pt type)

Garamond is an old style typeface designed for clear readability in blocks of text. It is a proportionally spaced font that is characterised by its unique small bowl and eye of the "a" and e" respectively. Extenders and serifs of characters have a downward slope. Garamond is among the most legible serif typefaces when used in print media.

(Haettenschweiler 72pt type)

Haettenschweiler is a display font designed for use in high impact print media. Its heavy weight and dark colour places emphasis on the text. Haettenschweiler is a realist condensed sans-serif (Schmalfette Grotesk). Often compared to other fonts such as Helvetica Inserat and Impact, its unique characteristic is the uppercase "R" which has a curved leg similar to Helvetica. Due to Haettenschweiler being a display font, it is unsuitable and often looses legibility when used in smaller point sizes.