Saturday, February 12, 2011

Exercise 1: Font Analysis

I have chosen to analyse the fonts Garamond and Haettenschweiler.


(Garamond 72pt type)

Garamond is an old style typeface designed for clear readability in blocks of text. It is a proportionally spaced font that is characterised by its unique small bowl and eye of the "a" and e" respectively. Extenders and serifs of characters have a downward slope. Garamond is among the most legible serif typefaces when used in print media.


(Haettenschweiler 72pt type)

Haettenschweiler is a display font designed for use in high impact print media. Its heavy weight and dark colour places emphasis on the text. Haettenschweiler is a realist condensed sans-serif (Schmalfette Grotesk). Often compared to other fonts such as Helvetica Inserat and Impact, its unique characteristic is the uppercase "R" which has a curved leg similar to Helvetica. Due to Haettenschweiler being a display font, it is unsuitable and often looses legibility when used in smaller point sizes.

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